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Finovation's Weekly Crypto Roundup - 09-15 Sep24

What it means for Web3 Advertisers

Finovation's Weekly Crypto Roundup - 09-15 Sep24

This week, the crypto space saw a whirlwind of updates across DeFi, Layer-2 solutions, stablecoins, and regulation, all of which could have significant implications for the broader blockchain ecosystem. Here's a quick summary of the most important developments:

Andre Cronje Introduces New DeFi Primitives
The DeFi pioneer has introduced fresh decentralised finance tools, showcasing innovation in the space.

Grayscale Launches XRP Closed-End Fund
Grayscale opened a fund aimed at XRP, making it easier for institutional investors to gain exposure to Ripple’s native token.

ZKsync Activates Decentralized Governance
ZKsync, a Layer-2 scaling solution, launched its decentralised governance model, offering the community more control over platform decisions.

Treasure DAO Migrates from Arbitrum to ZKsync
Treasure DAO is making the move from Arbitrum to ZKsync, signalling growing competition between Layer-2 protocols.

Ex-FTX Executive Ryan Salame Withdraws Bid to Dismiss Indictment
Amid FTX’s collapse, former executive Ryan Salame is making headlines for legal battles tied to the platform’s downfall.

Visa’s Study on Stablecoin Adoption
Visa funded research highlighting the growing role of stablecoins in fostering USD adoption overseas, showcasing a key trend in crypto payments.

State Street and Galaxy Crypto ETFs
The launch of new crypto ETFs is yet another sign that traditional finance institutions are becoming increasingly involved in the digital asset space.

Swift's Interlinking of Tokenized Assets with Fiat
Swift announced tests to connect traditional fiat currencies with tokenized assets, signaling the possibility of greater cross-industry integration.

Ethereum Stablecoin Volume Surpasses $1.46 Trillion
Ethereum’s stablecoin ecosystem hit a massive trading volume milestone, showing how pivotal stablecoins are in the crypto economy.

Paypal and Venmo Integrate ENS for Crypto Payments
Paypal and Venmo are incorporating Ethereum Name Service (ENS), making it easier for users to conduct crypto payments within their platforms.

2 Key Strategies for Web3 Advertisers to Combat the Changing Crypto Landscape

With these updates making waves in the world of crypto, Web3 advertisers need to stay ahead of the curve to remain competitive. From new DeFi innovations to stablecoin dominance and Layer-2 solutions, the crypto landscape is shifting. Here are two key strategies that Web3 advertisers can adopt to navigate these changes across programmatic, social, in-app, and in-game advertising:

1. Embrace Decentralized and Token-Based Incentives

With developments like ZKsync’s decentralised governance and the shift toward tokenised assets with Swift’s interlinking of fiat and tokenised assets, Web3 advertisers need to rethink their approach to incentivising users. Tokens and decentralised systems are at the heart of Web3, and advertisers should leverage this by incorporating token-based rewards within their ad campaigns.

  • Programmatic Advertising: Integrating token-based incentives into programmatic ad networks. Offering tokens as rewards for clicks, views or actions can increase engagement, especially within DeFi ecosystems.
  • Social Media Advertising: Utilise governance tokens as part of social media campaigns to foster deeper engagement. For example, brands can allow users to vote on certain product features using these tokens.
  • In-App and In-Game Advertising: For in-app and in-game ads, introducing play-to-earn models or in-game rewards through decentralised tokens can drive user engagement and retention. Gamers or app users can be incentivised to watch ads or engage with content in exchange for crypto or NFTs, aligning perfectly with the ethos of Web3.

2. Integrate Privacy-Focused Ad Strategies with Zero-Knowledge Proofs (ZKPs)

As privacy concerns grow, Polygon and Fabric’s launch of custom ZK chips is a reminder that zero-knowledge proofs (ZKPs) are becoming a fundamental part of blockchain technology. ZKPs allow platforms to verify information without revealing personal data, offering advertisers a way to balance privacy and personalisation.

  • Programmatic Advertising: Implement zero-knowledge proof solutions to gather insights on users' preferences without compromising their personal data. This ensures privacy compliance while maintaining the ability to offer targeted ads.
  • Social Media Advertising: As privacy becomes more important, advertisers can use ZKPs to build trust with users by ensuring their data is not exposed during advertising targeting. This could be particularly effective for social platforms where user data is often sensitive.
  • In-App and In-Game Advertising: In decentralised gaming and apps, integrating ZKP-based advertising allows for targeted campaigns without violating user privacy. For example, ad content can be personalised based on user behaviour while ensuring the individual’s data remains secure and undisclosed.

Conclusion

As the crypto landscape rapidly evolves with innovations in DeFi, stablecoins and Layer-2 scaling, Web3 advertisers must stay agile. By embracing decentralised incentives and adopting privacy-focused ad strategies with zero-knowledge proofs, advertisers can ensure they remain competitive and build trust within the emerging Web3 ecosystem. The convergence of these crypto innovations with advertising technologies opens up new frontiers for brands to connect with their audiences in a transparent, user-centric way.

Contact Finovation Media today to get your Web3 Marketing Campaign started!