Built for the future of sports advertising

FanStack is a live sports advertising technology platform built for brands, agencies, sportsbooks, iGaming operators and sports marketers.

Built for the future of sports advertising

FanStack is a live sports advertising technology platform built for brands, agencies, sportsbooks, iGaming operators and sports marketers.

Built for the future of sports advertising

FanStack is a live sports advertising technology platform built for brands, agencies, sportsbooks, iGaming operators and sports marketers.

Sports advertising shouldn't stand still.

Live sport changes by the second. Yet advertising around sport is still largely planned, produced and trafficked before those moments ever happen. FanStack was built to change that.


We turn live sporting events into actionable advertising signals, enabling brands, agencies, sportsbooks and iGaming operators to create more timely, contextual and dynamic campaigns around the moments audiences care about.

What We Believe

The most relevant advertising lives
in the moment.

When the game changes, attention changes with it. FanStack helps your advertising react in real time.

1
Context Matters

Advertising should reflect what's happening in the game, not simply appear alongside it. Real-time context creates more relevant experiences for sports audiences.

1
Context Matters

Advertising should reflect what's happening in the game, not simply appear alongside it. Real-time context creates more relevant experiences for sports audiences.

2
Automation Rules

Live sports data, automation and dynamic creative optimisation (DCO) make it possible to activate thousands of sporting moments without thousands of manual workflows.

2
Automation Rules

Live sports data, automation and dynamic creative optimisation (DCO) make it possible to activate thousands of sporting moments without thousands of manual workflows.

3
Maximise Moments

From a Premier League goal to a cricket wicket, live moments create opportunities for brands, sportsbooks and advertisers to become part of the experience.

3
Maximise Moments

From a Premier League goal to a cricket wicket, live moments create opportunities for brands, sportsbooks and advertisers to become part of the experience.

3
Maximise Moments

From a Premier League goal to a cricket wicket, live moments create opportunities for brands, agencies, sportsbooks and advertisers to become part of the experience.

Our Vision

Building the activation layer for live sport.

Our vision is to give brands, agencies, sportsbooks, iGaming operators and rights holders one platform for turning live sporting events into scalable advertising experiences — connecting live sports intelligence, dynamic creative and media activation.

Live sports advertising technology for global brands

Platform

Built for the Scale of Live Sport.

From global competition coverage to real-time event detection, FanStack provides the infrastructure behind responsive sports advertising.

Platform

Built for the Scale of Live Sport.

From global competition coverage to real-time event detection, FanStack provides the infrastructure behind responsive sports advertising.

Platform

Built for the Scale of Live Sport.

From global competition coverage to real-time event detection, FanStack provides the infrastructure behind responsive sports advertising.

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Active Leagues Worldwide

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Increase in Conversions

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Active Markets

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Available Live Triggers

The game won't wait. Neither should your creative.

The game won't wait. Neither should your creative.

Discover how FanStack turns live sports moments into dynamic advertising that reacts in real time.

Discover how FanStack turns live sports moments into dynamic advertising that reacts in real time.

Sports betting marketing and programmatic media buying
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