How Sports Brands Can Use Programmatic Ads to Drive Real Growth

Let’s be real — fans aren’t just watching TV anymore.They’re browsing team stats on their phone during halftime, buying merch online while the match is on, and sharing their bets on social in real time.

If your brand is only advertising on one screen or using one message for every fan — you’re missing out. That’s where programmatic advertising comes in.

And more importantly, where our Fan Stack solution helps you make it count.

‍

What is Programmatic Advertising (in plain English)?

Programmatic advertising is the automated buying of digital ad space in real time — across mobile, desktop, smart TVs, apps, and even digital out-of-home (DOOH).

Think of it like a real-time transfer window for ad space: instead of guessing where your ideal fan is, you’re using data to place your message in front of the right person, at the right time, on the right screen.

With tools like Fan Stack, this gets even more powerful — because you’re combining audience targeting, creative testing, data insights, and media buying into one growth-focused solution built specifically for the sports and iGaming space.

‍

Why Sports Brands Should Care

Whether you're a club, league, rights holder, or betting operator — the fan journey isn’t linear anymore. They move across devices constantly. And your brand needs to move with them.

With programmatic, you can:

✅ Reach fans based on location, team loyalty, interests, or past purchases

✅ Change creatives in real time based on live match data or odds

✅ Optimise budgets while scaling reach across territories or verticals

✅ Track what’s working — and double down on what drives conversions

Fan Stack simplifies this by managing the full campaign process — from strategy to delivery — so you're not relying on siloed tools or teams.

‍

The Growth Advantages You Can’t Ignore

Let’s get specific. With the right programmatic setup, you unlock:

Better targeting (your message hits the right type of fan, not just anyone watching)

Creative flexibility (dynamic ads change based on the moment — goal scored? Change the odds!)

Real-time optimisation (shift spend to channels or creatives performing best)

Connected reporting (Fan Stack helps unify insights across channels for a single source of truth)

‍

Common Myths (That Might Be Holding You Back)

❌ “It’s only for big agencies” — Nope. Programmatic is accessible even to challenger brands when you have a plug-and-play solution like Fan Stack.

❌ “It’s too complex” — It can be, but Fan Stack makes it easy. You don’t need a 5-person trading desk.

❌ “It's just banner ads” — Not anymore. You can run programmatic campaigns across video, CTV, DOOH, and more.

‍

Stop Guessing. Start Scaling.

The brands that win in sport are the ones who understand how to reach fans with relevance — not just noise.

Programmatic gives you the power to do this at scale. And Fan Stack gives you the tools, expertise, and execution to make it happen.

‍

⚡ Whether you’re launching in a new market, pushing matchday ticket sales, or activating sportsbook offers — we’ll help you get the right message in front of the right fans, every time.