7 Ways To Reduce Your Sportsbook CPA. Without Increasing Your Media Budget.
7 Ways To Reduce Your Sportsbook CPA. Without Increasing Your Media Budget.
Find the wasted spend. Improve the journey. Make your existing acquisition budget work harder.
Find the wasted spend. Improve the journey. Make your existing acquisition budget work harder.
Make more of the budget you already have.
Make more of the budget you already have.
A practical look at the decisions that shape acquisition costs—from the impression you buy to the player you acquire.
A practical look at the decisions that shape acquisition costs—from the impression you buy to the player you acquire.
Find the spend you can fix.
Understand fees, placements and delivery quality before committing more budget.
Find the spend you can fix.
High converting campaigns designed for audience targeting and scalable acquisition.
Find the spend you can fix.
Understand fees, placements and delivery quality before committing more budget.
Give people a reason to engage.
Connect the audience, the sporting moment and the message.
Give people a reason to engage.
High-intent demand capture strategies built around search behavior and buyer psychology.
Give people a reason to engage.
High-intent demand capture built around behavior psychology.
Measure beyond the first click.
See which changes improve acquisition costs without losing sight of customer value.
Measure beyond the first click.
Highly creative-driven acquisition strategies built for today's modern scroll behavior.
Measure beyond the first click.
Creative-driven acquisition strategies built for behavior.
Find where your media budget actually goes.
Find where your media budget actually goes.
Before changing bids, separate working media from fees and identify the placements consuming spend without producing useful outcomes.
Innovative solutions, measurable results, and reliable support for business growth.
Follow the money.
Ask for a transparent breakdown of media, platform, data, verification and management costs. Reconcile total spend with billed costs. Review site and app-level delivery. Check results against your agreed CPA definition.
Follow the money.
Ask for a transparent breakdown of media, platform, data, verification and management costs. Reconcile total spend with billed costs. Review site and app-level delivery. Check results against your agreed CPA definition.
Follow the money.
Ask for a transparent breakdown of media, platform, data, verification and management costs. Reconcile total spend with billed costs. Review site and app-level delivery. Check results against your agreed CPA definition.
Rapid Optimization
Reallocate with evidence.
Reallocate with evidence.
Investigate weak placements, unexplained
fees and repeated exposure. Move budget
only when there is enough evidence to
support the decision.
Avoid excluding a placement just because
a handful of impressions produced no
conversions.
Investigate weak placements, unexplained
fees and repeated exposure. Move budget
only when there is enough evidence to
support the decision.
Avoid excluding a placement just because
a handful of impressions produced no
conversions.
Investigate weak placements, unexplained
fees and repeated exposure. Move budget
only when there is enough evidence to
support the decision.
Avoid excluding a placement just because
a handful of impressions produced no
conversions.
Rapid Optimization
Reallocate with evidence.
Investigate weak placements, unexplained
fees and repeated exposure. Move budget
only when there is enough evidence to
support the decision.
Avoid excluding a placement just because
a handful of impressions produced no
conversions.
Total cost ÷ FTDs
Compare fully loaded FTD CPA over consistent periods. Check acquisition volume and player quality alongside it.
Total cost ÷ FTDs
Compare fully loaded FTD CPA over consistent periods. Check acquisition volume and player quality alongside it.
Total cost ÷ FTDs
Compare fully loaded FTD CPA over consistent periods. Check acquisition volume and player quality alongside it.
• Quality
• Media
• Value
• Measurement
• Efficiency
• Relevance
• Conversion
• Insights
• Quality
• Media
• Value
• Measurement
• Efficiency
• Relevance
• Conversion
• Insights
Five more places
to improve acquisition.
Results that deliver finite impact
Five more places
to improve acquisition.
A preview of plays 02–06. Each chapter covers what to check, what to change and how to judge the result.
A preview of plays 02–06. Each chapter covers what to check, what to change and how to judge the result.
A preview of plays 02–06. Each chapter covers what to check, what to change and how to judge the result.
Assess media quality beyond CPM.
Compare viewability, placement quality and acquisition outcomes before assuming cheaper inventory is better value.
Assess media quality beyond CPM.
Compare viewability, placement quality and acquisition outcomes before assuming cheaper inventory is better value.
Assess media quality beyond CPM.
Compare viewability, placement quality and acquisition outcomes before assuming cheaper inventory is better value.
Stop paying for avoidable overlap.
Review prospecting exclusions, audience duplication and frequency across your campaigns.
Stop paying for avoidable overlap.
Review prospecting exclusions, audience duplication and frequency across your campaigns.
Stop paying for avoidable overlap.
Review prospecting exclusions, audience duplication and frequency across your campaigns.
Make the creative relevant.
Test fixture and moment-led messages against your existing creative.
Make the creative relevant.
Crafted with precision and elegance, designed to transcend time even more effortlessly.
Fix the journey after the click.
Find where mobile visitors drop out between landing, registration and first deposit.
Fix the journey after the click.
Designed to move with you effortlessly, styled to stand out in every single moment.
Optimise for valuable customers.
Connect acquisition costs with repeat activity and cohort value.
Optimise for valuable customers.
Connect acquisition costs with repeat activity and cohort value.
Test the change.
Then make the decision.
Test the change.
Then make the decision.
Test the change.
Then make the decision.
A simple framework for learning what works before reallocating more of your budget.
A simple framework for learning what works before reallocating more of your budget.
A simple framework for learning what works before reallocating more of your budget.
/ 02
Isolate the change.
Test one clear hypothesis. Keep other material variables consistent wherever practical.
/ 02
Isolate the change.
Test one clear hypothesis. Keep other material variables consistent wherever practical.
/ 02
Isolate the change.
Test one clear hypothesis. Keep other material variables consistent wherever practical.
/ 03
Review, then reallocate.
Allow conversions to mature. Check cost, volume and value before deciding what to scale.
/ 03
Review, then reallocate.
Allow conversions to mature. Check cost, volume and value before deciding what to scale.
/ 03
Review, then reallocate.
Allow conversions to mature. Check cost, volume and value before deciding what to scale.
/ 01
Set the baseline.
Agree the CPA definition, conversion window and quality measures. Record current performance.
/ 01
Set the baseline.
Agree the CPA definition, conversion window and quality measures. Record current performance.
/ 01
Set the baseline.
Agree the CPA definition, conversion window and quality measures. Record current performance.
Better questions. More useful decisions.
Bring these checks to your next review.
Use the guide to challenge the numbers in your next campaign review.
Four areas to put on the agenda with your team or media partner.
“How much of our budget reaches inventory?”
Media.
Separate media costs from fees.
“Are we repeatedly reaching the same people?”
Audience.
Review overlap and frequency.
Their expertise transformed stagnant growth into explosive Google Ads success, driving consistent and measurable growth.
Media.
Separate media costs from fees.
“The team quickly turned slow organic growth into scalable, high-performing Google Ads success with daily consistent revenue growth.”
Audience.
Review overlap and frequency.
“Their expertise transformed stagnant growth into explosive Google Ads success, driving consistent and measurable revenue growth.”
Media.
Separate media costs from fees.
“Are we repeatedly reaching the same people?”
Audience.
Review overlap and frequency.
Their expertise transformed stagnant growth into explosive Google Ads success, driving consistent and measurable revenue growth.
Media.
Separate media costs from fees.
We never realized paid advertising’s power until partnering with Conversion, doubling revenue and exceeding expectations.
Audience.
Review overlap and frequency.
“Why would someone notice this ad?”
Creative.
Connect the message to the moment.
“What happens after the first deposit?”
Value.
Assess the customers you acquire.
“Why would someone notice this ad?”
Creative.
Connect the message to the moment.
“What happens after the first deposit?”
Value.
Assess the customers you acquire.
“Why would someone notice this ad?”
Creative.
Connect the message to the moment.
“Working with the boosted our marketing, driving consistent growth, increased revenue, and measurable daily results.”
Value.
Assess the customers you acquire.
“Why would someone notice this ad?”
Creative.
Connect the message to the moment.
“What happens after the first deposit?”
Value.
Assess the customers you acquire.
Get all seven ways. Put your budget to work.
Simple pricing built for real growth
Unlock the full guide and use the checks in your next acquisition review.
Choose the right level of support to launch, optimize, and scale your ads profitably.
FanStack iGaming Guide
A practical acquisition review.
For sportsbook marketers, in-house programmatic teams and agencies.
FanStack iGaming Guide
A practical acquisition review.
Pause or cancel anytime with no long-term commitment ever required.
7 practical plays
7 practical plays
7 practical plays
Where to look for wasted spend
What to ask your media partner
How to structure a useful test
Which outcomes to measure
Buy impressions people actually see
Buy impressions people actually see
7 practical plays
Where to look for wasted spend
What to ask your media partner
How to structure a useful test
Which outcomes to measure
Buy impressions people actually see
Bring these checks to your next review.
Team behind your growth and results
Four areas to put on the agenda with your team or media partner.
Four areas to put on the agenda with your team or media partner.
Spend breakdown
Media, fees and delivery costs.
Spend breakdown
Media, fees and delivery costs.
Delivery quality
Placements, visibility and frequency.
Delivery quality
Placements, visibility and frequency.
Conversion journey
Landing page through to FTD.
Conversion journey
Landing page through to FTD.
Customer outcomes
Acquisition cost and player value.
Customer outcomes
Acquisition cost and player value.
Ready to make
every moment matter?
See how FanStack can turn live sports data into dynamic advertising for brands, agencies, sportsbooks and iGaming operators.
Ready to make
every moment matter?
See how FanStack can turn live sports data into dynamic advertising for brands, agencies, sportsbooks and iGaming operators.