Advertising That Responds to the Game.
FanStack is our proprietary real-time sports advertising platform, connecting live sporting events with dynamic creative to help brands deliver more relevant advertising at the moments that matter.
The Platform
Built for the Moments That Matter.
The Platform
Built for the Moments That Matter.
Traditional advertising follows a schedule. FanStack follows the game.
By combining live sports data, intelligent event triggers and dynamic creative, FanStack enables brands to activate advertising around the moments that capture fans' attention.
From a last-minute goal to a red card or match-winning touchdown, creative can respond to what's happening in real time.
01.
Real-Time Sports Triggers
02.
Dynamic Creative Activation
03.
Global Sports Coverage
04.
Audience & Market Targeting
05.
Multi-Format Advertising
06.
Managed or Self-Service
07.
Campaign Reporting & Insights
08.
Built for Sports & iGaming
The Platform
Built for the Moments That Matter.
Traditional advertising follows a schedule. FanStack follows the game.
By combining live sports data, intelligent event triggers and dynamic creative, FanStack enables brands to activate advertising around the moments that capture fans' attention.
From a last-minute goal to a red card or match-winning touchdown, creative can respond to what's happening in real time.
01.
Real-Time Sports Triggers
02.
Dynamic Creative Activation
03.
Global Sports Coverage
04.
Audience & Market Targeting
05.
Multi-Format Advertising
06.
Managed or Self-Service
07.
Campaign Reporting & Insights
08.
Built for Sports & iGaming
flexible activation
Your Media. Our Technology.
Flexible solutions built around your team, objectives and media strategy.
self serve
Self-Service Technology
Already running media in-house or through an agency? Use FanStack's dynamic creative and live sports triggers within your existing activation strategy.
£1.00 CPM
Platform usage fee · £2,000 monthly minimum
Manged service
Fully Managed Campaigns
Let Finovation handle the media strategy, buying, creative activation, optimisation and reporting, with FanStack integrated into your campaign.
Tailored Pricing
Based on markets, channels and campaign objectives
flexible activation
Your Media. Our Technology.
Flexible solutions built around your team, objectives and media strategy.
self serve
Self-Service Technology
Already running media in-house or through an agency? Use FanStack's dynamic creative and live sports triggers within your existing activation strategy.
£1.00 CPM
Platform usage fee · £2,000 monthly minimum
Manged service
Fully Managed Campaigns
Let Finovation handle the media strategy, buying, creative activation, optimisation and reporting, with FanStack integrated into your campaign.
Tailored Pricing
Based on markets, channels and campaign objectives
GLOBAL SPORTS COVERAGE
Every League. Every Moment. One Platform.
Premier League
UEFA Champions League
La Liga
Seria A
Bundesliga
Ligue 1
NFL
NBA
NHL
F1
ICC Cricket
Combat Sports
GLOBAL SPORTS COVERAGE
Every League. Every Moment. One Platform.
Premier League
UEFA Champions League
La Liga
Seria A
Bundesliga
Ligue 1
NFL
NBA
NHL
F1
ICC Cricket
Combat Sports
24/7
Live Sports Coverage
100+
Live Sports Triggers
150+
Global Sports Leagues
PLATFORM COMPATIBILITY
Built to Work With Your Media Stack.
FanStack is designed to complement your existing media buying infrastructure, bringing real-time sports triggers and dynamic creative into your advertising campaigns without requiring you to change how you buy media.
PLATFORM COMPATIBILITY
Built to Work With Your Media Stack.
FanStack is designed to complement your existing media buying infrastructure, bringing real-time sports triggers and dynamic creative into your advertising campaigns without requiring you to change how you buy media.
How We Work
Our Four-Step Process
01
Step
01
Discovery Phase
We learn how your business makes money, who your customers are and what has been tried before, then agree one goal to work towards.
Step
01
Discovery Phase
We learn how your business makes money, who your customers are and what has been tried before, then agree one goal to work towards.
02
Step
02
Strategy Development
We write a three-month plan: the channels, the work in each, how the budget is split and the result it should produce.
Step
02
Strategy Development
We write a three-month plan: the channels, the work in each, how the budget is split and the result it should produce.
03
Step
03
Implementation and Execution
Our team produces and launches the work, from pages and articles to campaigns and fixes, on the schedule in the plan.
Step
03
Implementation and Execution
Our team produces and launches the work, from pages and articles to campaigns and fixes, on the schedule in the plan.
04
Step
04
Monitoring and Optimization
We track results against the goal every week, report every month and move effort to what is working.
Step
04
Monitoring and Optimization
We track results against the goal every week, report every month and move effort to what is working.
Frequently Asked Questions
Questions About Our Services
What is FanStack?
Which sports and competitions does FanStack support?
Can we use FanStack with our existing media buying team?
How much does FanStack cost?
Do we need to change our DSP?
Can FanStack help with customer acquisition?
How quickly can we launch?
Frequently Asked Questions