Capitalising on Peak Fan Intent
Why the return of major leagues is your smartest opportunity to convert engaged fans — and how programmatic tech like FanStack makes it happen.
Every August, the sports world ignites. From the Premier League to La Liga, Ligue 1, and Serie A, millions of fans return to match-day rituals: live games, social commentary, fantasy leagues, betting, team news, and content consumption.
For advertisers, this is more than a seasonal spike, it’s a window of pure intent.
In short: it’s the moment when context, timing, and emotion align.
Whether you're in iGaming, sportswear, nutrition, streaming, or finance, the return of sports gives you a rare chance to:
But the key isn’t just reaching sports fans, it’s reaching them at the exact right moment.
Modern fans are constantly connected, and programmatic gives brands the ability to reach them across:
But most programmatic campaigns aren’t built for live triggers or intent signals — they serve static creative on static timelines.
That’s where FanStack comes in.
FanStack is our real-time performance layer designed for exactly these moments.
- Trigger-based bidding — goals, red cards, half-time, full-time
- Contextual targeting — live scores, sports media, fan trends
- Audience precision — interest, affinity, betting behaviour, geo
- Cross-channel delivery — CTV, DOOH, Display, Social & Audio
Whether you're trying to lower CPAs or boost engagement, FanStack ensures your campaigns align with when fans are most likely to act, not just who they are.
Brands who activated with FanStack during high-impact sports moments saw:
The return of the Premier League (and other major leagues) isn’t just a media event, it’s a conversion opportunity
If you want to maximise ROI, tap into fan emotion, and show up in the right place at the right time, your media needs to move with the rhythm of the game.
FanStack makes it happen.
Let’s build your campaign for the season.