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The Future of iGaming Marketing

From Stadiums to Screens

The Future of iGaming Marketing

The Future of iGaming Marketing - From Stadiums to Screens:

Your Partner in iGaming & Sports Marketing Success

Why choose an agency that lives at the intersection of iGaming and sport?

In the fast-moving worlds of iGaming and sports marketing, success comes down to two things: speed and precision.

Whether you’re acquiring new players for a sportsbook, engaging casino audiences, or activating a brand through live sport sponsorship, the challenge is the same — reach the right audience at the right moment, without wasting budget.

At Finovation Media we specialise in iGaming campaigns and sports-driven brand activations — connecting brands to fans through a platform-agnostic, data-driven approach across Programmatic, Paid Social, CTV, DOOH, Display, Audio, and Influencer Marketing.

Who we work with

- Sportsbooks and casino operators (multi-market & single-market)

- Brands leveraging sports sponsorships and fan engagement campaigns

- Entertainment businesses (streaming, events, live experiences)

- Sportswear and apparel companies

- Affiliates and comparison sites

- Fintech/crypto payment partners in gaming

- Leagues, teams, and rights-holders with betting partners

- Food, beverage, and wellness brands tapping into sports audiences

Meet FanStack: The real-time sports activation engine

FanStack is our modular orchestration layer designed to turn fan moments into measurable performance.

LiveMoment (real-time triggers): Launch or swap creative instantly on goals, odds shifts, or half-time.

FanGraph (mood-based targeting): Adapt messaging to match sentiment — from ecstatic win to narrow loss.

GeoPlay (location precision): Activate near stadiums, fan zones, gyms, and sports pubs; extend reach with DOOH.

Cross-Screen Journeys: Pre-match desktop display → kick-off CTV → half-time paid-social retargeting → post-match PPC.

Measurement: Micro-conversion tracking (e.g., bet slip starts, bonus views) to inform scale decisions fast.

With FanStack, your campaigns stay relevant, timely, and performance-focused — without firefighting.

The challenges we solve — and how we solve them

1. Hard-to-reach superfans - Your most valuable fans aren’t always the loudest. Fanstack surfaces high-intent audiences hidden in your data, helping you target and reward the ones who matter most.

2. Fragmented fan journeys - Mobile, desktop, CTV, and OOH — often all in the same day. Our cross-device strategies follow fans from first exposure to final conversion.

3. Creative fatigue - A “winning” ad won’t win forever. Our creative system constantly tests headlines, value props, and formats to keep your campaigns fresh.

4. Attribution gaps - Cross-device journeys can hide true performance. We use micro-conversion tracking and CRM integration to surface early signals and final outcomes.

5. Real-time relevance - We pace campaigns around sporting calendars, fixtures, and cultural moments — so your ads feel timely, not random.


Activation across the full funnel

Programmatic Display/Video: Efficient reach and retargeting.

Paid Social: Rapid creative testing and lookalike audience scaling.

CTV: Premium reach during live sport and shoulder content.

DOOH & In-Stadium: High-impact local activation for matchday spikes.

Audio/Podcast: High-attention moments for brand affinity.

Influencer Marketing: Align with trusted voices in sports, gaming, and lifestyle to boost credibility and engagement.

Example use cases

Matchday acquisition Tease boost offers pre-match on desktop → drive to app with CTV QR at kick-off → close with mobile retargeting at half-time.

New market launch Contextual placements around local teams + CTV awareness + social lead gen → convert via bonus journeys.

Sponsorship activation Leverage your sports sponsorship with targeted creative synced to live match moments, geo-targeted DOOH, and fan sentiment data.

Payments adoption Educate on crypto payments in iGaming with explainer creative → retarget downloaders with deposit incentives (where compliant).

Results we typically see

Lower CPAs after introducing micro-conversion guardrails and time-of-day pacing.

Higher deposit or engagement rates when creative mirrors live context (e.g., odds change, derby day).

Significant uplift from adding CTV/DOOH to paid social + programmatic mixes.

Flexible engagement models

Managed service: We plan, trade, optimise, and report end-to-end.

Hybrid: Your team in the seat; we provide strategy, QA, and FanStack.

Pilot sprint (4–6 weeks): Test the model during a key sports window, then scale.

FAQs

How does Fanstack help me grow my fanbase?

By unifying data from ticketing, streaming, social, and merch, Fanstack builds a complete picture of your audience. This lets us create targeted campaigns that attract new fans and deepen loyalty with existing ones.

Do you work with CTV and DOOH?

Absolutely. Programmatic CTV and DOOH are core to our sports playbooks, especially around fixtures.

How do you attribute performance?

We combine cross-device paths with micro-conversions for early signal. Where possible, we’ll match to your CRM data.

Can you support creative production?

Yes — rapid variant production and test-learn cycles are part of the service.

Ready to grow — responsibly and fast?

If you’re ready to win in iGaming, sport, or both — we’ll help you map a 90-day growth plan that balances effectiveness, creativity, and commercial impact.

From activating your sponsorship in ways fans actually notice, to running precision-targeted campaigns that deliver measurable player acquisition, we combine strategic thinking with execution that’s built to scale.

Schedule your free strategy session today → — and let’s turn your next season or campaign window into a record-breaker.